The allure of veganism is no longer exclusive to just one’s diet. The compassion that fuels a vegan lifestyle is now being felt within the beauty industry as well.

So, what is vegan beauty exactly? It sounds appealing, in fact, anything vegan these days does. That’s because Veganism stands for kindness, specifically towards our furry friends and we are lucky enough to live in a time where ‘Kind is the new Cool.’

Vegan beauty encompasses products that are free from all animal derived ingredients including honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol, gelatine, and many others. Ever since conscious individuals have questioned the ethics behind how these ingredients were being extracted, vegan beauty has been on the rise.

The important thing to remember here is that some brands claim to be vegan, even though they still test their products on animals. Vegan is synonymous with being cruelty free, so it’s important to read the fine print here. If the product is animal tested or derived, then it’s not vegan. Nevertheless, it seems we are moving towards eliminating animals all together from our beauty routines and it feels right.

The future of the beauty industry is becoming increasingly vegan. Companies have realized that vegan beauty is very much in demand, making it one of the fastest growing skincare and make-up categories.

Here are 5 vegan beauty brands we love…
Dear Dahlia, is the vegan, organic and cruelty-free make-up brand known for being safe, natural and ethical.  The timeless beauty of the Dahlia flower and its antioxidant properties are incorporated in all their products to make modern women feel elegant and sophisticated. Not only do you feel good about using this product, but its gorgeous packaging makes you look good just carrying it around! www.deardahlia.com

Long, luscious eyelashes and thick, beautiful brows are especially desired by women these days and we just discovered the safest way to achieve them. Luna Nectar is the organic, vegan and cruelty-free skin and hair care line that has introduced the 100 percent, natural Lash and Brow Enhancing Serum, that boosts results without the use of harsh chemicals. Check out all their natural, earth-loving products at www.lunanectar.com

Peace- Out Skin Care is PETA-certified, cruelty-free and 100% vegan. Their unique approach to beauty specializes in skin care band-aids that help to clear up acne and brighten dark spots and other skin imperfections. These one-step skin care products deliver a fast and simple way to target problem areas using a natural and safe technology. Looks like you can finally say peace out to those unwanted and ill-timed pimples for good. www.peaceoutskincare.com

Mizz Bloom is known for its decadent body creams, ultra-indulgent oils and their super-polishing body scrubs, that give you the best ethical pampering options. Their philosophy is “from nature to skin” ensuring that their vegan, organic and cruelty-free products are derived from the most natural sources. You can find all their clean beauty products here www.mizzbloom.com

Mary Zavaglia is a leading beauty & lifestyle editor who has appeared on the Today show, written for Woman's Day, Australia's biggest selling magazine and also Esprit Magazine the leading beauty magazine as well as making guest appearances as a beauty expert for cosmetic giants P&G, L'Oreal and M.A.C cosmetics.

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